WHY SHOULD YOU "LIST WITH aTRUST" ...PLEASE TAKE A MINUTE AND CONSIDER THIS...
Market the Property Without Using a Broker?
Save sales commission
Limited marketing/limited exposure to buyers
Buyers discount out fee savings with lower price
Tremendous seller time invested fielding calls, sending packages, facilitating showings, etc.
No intermediary/negotiating buffer
Many buyers are represented by brokers who may not see the property
Unrealized value potential
Market the Property on an “Open Basis” Through the Entire Brokerage Community?
Get more brokers working on the transaction
No broker accountability or commitment to value
Seller has the burden of qualifying buyers and brokers
No seller representation: Broker only representing buyers and themselves
To some buyers and brokers an open listing indicates the seller is not serious about selling the property (some exchange buyers avoid an open listing for this reason)
Tremendous time commitment on seller’s behalf
High probability of underpricing the property due to inexperience in the market
Potential for being “tied-up” by unqualified broker or buyer
No incentive for broker to continue to market the property if their immediate buyers reject transaction
Tendency of brokers to present rather than promote the property
There is no broker cooperation with open listings
Market the Property on an Exclusive Basis with a Broker?
Increased market exposure
Someone to qualify buyers/brokers
Loss of control
Market the Property on an Exclusive Basis with aTRUST Corporation?
Achieve highest market price through unparalleled market knowledge and access to buyers nationally
Broker specializing in investments
Over 7,000 investment clients
Large pool of investor relationships nationwide
Immediate access to pre-qualified exchange buyers
A comprehensive advertising campaign reaching old and new buyers
Creation of auction-like environment as a result of buyer access and relationships
Investment-specialized market research supports valuation
Tightly written contracts, closing oriented
A comprehensive national marketing system with accountability
Seller-controlled broker co-op policy
Our credibility endorses integrity of the listing
Clout with title, escrow, lenders, etc.
Million dollar exclusive inventory that attracts a wide spectrum of buyer, some of whom are seeking trade-up alternatives
Constant internal information exchange and ongoing training
Integrity of information, pre-analyzed inventory
Fast and reliable buyer qualification
Access to competitive financing
A smooth and well-executed transaction and closing process
Loss of control
TAKE THE OPPORTUNITY TO CALL US NOW FOR A FREE NO-OBLIGATION MARKET ANALYSIS...
NOTE: It is our philosophy to co-operate fully with the entire brokerage community when we have an Exclusive Listing. All commissions are split 50/50 with co-operating brokers on Exclusive Listings. This translates to more people working harder to sell our Listings for TOP DOLLAR. More exposure means competitive bids for your property which equals the highest sales price achievable. If you are an Owner who wants to sell for TOP DOLLAR, make sure your Listing Broker fully co-operates on a 50/50 commission split.
The common law practice is that Licensees shall cooperate with all other licensees involved in a transaction except when cooperation is not in the customer's or client's best interest. The obligation to cooperate IS NOT the same as obligation to share commission or otherwise compensate another licensee. In order to cooperate, licensee shall be reasonable available when requested to perform the following duties:
Duties of cooperation:
1. Accept delivery of and present to the customer or client offers and counteroffers.
2. Assist the cusomer or client in developing, communicating, negotiation and presenting offers, counter offers and notices until the agreement of sale or lease is signed and all contingencies are met or waived.
3. Answer the customer's or client's questions relating to the offers, counteroffers, notices, negotiations and contingencies
4. Hold escrow deposit.
Why Did Your Commercial Property Listing Expire Unsold?
The Market/Property Profile Formula
When you’ve kept your property show-ready, left for showing appointments and anticipated an offer for months, it can be quite frustrating when your property listing expires without a sale, or possibly even an offer. It’s tempting to want to place blame on marketing, your listing agent, a bad local market or other factors. It could be any of these or a combination. Let’s look at this situation as a very straight-forward analytical formula:
Supply + Price
Time on Market = ___________________________
Product Quality + Marketing
If the supply of properties increases without a corresponding increase in demand, the time your property stays on market will increase.
If you increase the price, the time on market will increase. If you decrease it, the time on market will decrease.
If the quality of your property (appearance, staging, cleanliness, paint, maintenance, NOI) increases, the time on market will decrease.
If the quality of marketing increases, the time on market will decrease.
These statements are generalizations, but the ratios are such that increasing anything on top should increase time on market, while increasing anything on the bottom will generally decrease time on market. The bad news is that you cannot control supply/demand. You, or your listing broker, can control marketing, but it cannot overcome a supply overage or negatives in product quality or over-pricing. The good news is that you have some control over Product Quality and total Pricing control.
Take action today and let us help you to control the process. Call Roman Korobij now at 610-935-6000 or email me at Roman@aTRUSTrealty.com and we’ll:
Provide a comprehensive market supply/demand analysis
Provide a Comparative Market Analysis to allow you to view your property’s condition, features and price in relation to the competition
Provide an analysis of previous marketing and recommendations for future marketing and media tailored to your needs
Our Business is Helping You to Sell Your Commercial Property
No Hype - No Pressure - Just Consultation
Let us help you take control!
aTRUST corporation aTRUST realty Investment Real Estate Brokerage, Consulting, Management, Finance The aTRUST Building 35 E Marshall Street, Suite 100 Norristown, PA 19401 Phone: (610) 935-6000 Fax: (610) 935-6850
PA License Number RB060896C Copyright 2009, aTRUST. All rights reserved.