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WHY SHOULD YOU "LIST WITH aTRUST"  ...PLEASE TAKE A MINUTE AND CONSIDER THIS... 

 

 Market the Property Without Using a Broker?

 

PERCEIVED ADVANTAGES

 

  • Save sales commission
    • Maintain control

 

DISADVANTAGES

 

  • Limited marketing/limited exposure to buyers
  • Buyers discount out fee savings with lower price
  • Tremendous seller time invested fielding calls, sending packages, facilitating showings, etc.
  • No intermediary/negotiating buffer
    • Many buyers are represented by brokers who may not see the property
    • Unrealized value potential

 

Market the Property on an “Open Basis” Through the Entire Brokerage Community?

 

PERCEIVED ADVANTAGES

 

  • Maintain control
  • Get more brokers working on the transaction

 

DISADVANTAGES

 

  • No broker accountability or commitment to value
  • Seller has the burden of qualifying buyers and brokers
  • No seller representation: Broker only representing buyers and themselves
  • To some buyers and brokers an open listing indicates the seller is not serious about selling the property (some exchange buyers avoid an open listing for this reason)
  • Tremendous time commitment on seller’s behalf
  • High probability of underpricing the property due to inexperience in the market
  • Potential for being “tied-up” by unqualified broker or buyer
  • No incentive for broker to continue to market the property if their immediate buyers reject transaction
  • Tendency of brokers to present rather than promote the property
  • There is no broker cooperation with open listings

 

 Market the Property on an Exclusive Basis with a Broker?

 

ADVANTAGES

 

  • Increased market exposure
  • Saves time
  • Intermediary/negotiation buffer
  • Commitment/accountability
  • Someone to qualify buyers/brokers

 

PERCEIVED DISADVANTAGES

 

  • Loss of control

 

Market the Property on an Exclusive Basis with aTRUST Corporation?

 

ADVANTAGES

 

  • Achieve highest market price through unparalleled market knowledge and access to buyers nationally
  • Broker specializing in investments
  • Over 7,000 investment clients
  • Large pool of investor relationships nationwide
  • Immediate access to pre-qualified exchange buyers
  • A comprehensive advertising campaign reaching old and new buyers
  • Creation of auction-like environment as a result of buyer access and relationships
  • Investment-specialized market research supports valuation
  • Tightly written contracts, closing oriented
  • A comprehensive national marketing system with accountability
  • Seller-controlled broker co-op policy
  • Our credibility endorses integrity of the listing
  • Clout with title, escrow, lenders, etc.
  • Million dollar exclusive inventory that attracts a wide spectrum of buyer, some of whom are seeking trade-up alternatives
  • Constant internal information exchange and ongoing training
  • Integrity of information, pre-analyzed inventory
  • Fast and reliable buyer qualification
  • Access to competitive financing
  • A smooth and well-executed transaction and closing process

 

PERCEIVED DISADVANTAGES

 

  • Loss of control

TAKE THE OPPORTUNITY TO CALL US NOW FOR A FREE NO-OBLIGATION MARKET ANALYSIS...
 
 
NOTE:  It is our philosophy to co-operate fully with the entire brokerage community when we have an Exclusive Listing. All commissions are split 50/50 with co-operating brokers on Exclusive Listings.  This translates to more people working harder to sell our Listings for TOP DOLLAR.  More exposure means competitive bids for your property which equals the highest sales price achievable.  If you are an Owner who wants to sell for TOP DOLLAR, make sure your Listing Broker fully co-operates on a 50/50 commission split.   

The common law practice is that Licensees shall cooperate with all other licensees involved in a transaction except when cooperation is not in the customer's or client's best interest.  The obligation to cooperate IS NOT the same as obligation to share commission or otherwise compensate another licensee.  In order to cooperate, licensee shall be reasonable available when requested to perform the following duties:  

Duties of cooperation:

1.  Accept delivery of and present to the customer or client offers and counteroffers.
2.  Assist the cusomer or client in developing, communicating, negotiation and presenting offers, counter     offers and notices until the agreement of sale or lease is signed and all contingencies are met or          waived.
3.  Answer the customer's or client's questions relating to the offers, counteroffers, notices, negotiations       and contingencies
4.  Hold escrow deposit.  

 

 


Why Did Your Commercial Property Listing Expire Unsold?

The Market/Property Profile Formula

 

     When you’ve kept your property show-ready, left for showing appointments and anticipated an offer for months, it can be quite frustrating when your property listing expires without a sale, or possibly even an offer.   It’s tempting to want to place blame on marketing, your listing agent, a bad local market or other factors.  It could be any of these or a combination.  Let’s look at this situation as a very straight-forward analytical formula:

                                                   Supply   +   Price

   Time on Market  =     ___________________________

 

                                        Product Quality   +   Marketing

 

  • If the supply of properties increases without a corresponding increase in demand, the time your property stays on market will increase.
  • If you increase the price, the time on market will increase.  If you decrease it, the time on market will decrease.
  • If the quality of your property (appearance, staging, cleanliness, paint, maintenance, NOI) increases, the time on market will decrease.
  • If the quality of marketing increases, the time on market will decrease.

 

     These statements are generalizations, but the ratios are such that increasing anything on top should increase time on market, while increasing anything on the bottom will generally decrease time on market.  The bad news is that you cannot control supply/demand.  You, or your listing broker, can control marketing, but it cannot overcome a supply overage or negatives in product quality or over-pricing.  The good news is that you have some control over Product Quality and total Pricing control.

 

Take action today and let us help you to control the process.  Call Roman Korobij now at 610-935-6000 or email me at Roman@aTRUSTrealty.com and we’ll:

 

  • Provide a comprehensive market supply/demand analysis
  • Provide a Comparative Market Analysis to allow you to view your property’s condition, features and price in relation to the competition
  • Provide an analysis of previous marketing and recommendations for future marketing and media tailored to your needs
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Our Business is Helping You to Sell Your Commercial Property

 

No Hype    -     No Pressure    -    Just Consultation

 

Let us help you take control!

aTRUST corporation
aTRUST realty
Investment Real Estate Brokerage, Consulting, Management, Finance
The aTRUST Building
35 E Marshall Street, Suite 100
Norristown, PA 19401
Phone:  (610) 935-6000
Fax:  (610) 935-6850

PA License RB060896C; NJ 9484428; DE RB-0002656                                                                         Copyright 2009, aTRUST.  All rights reserved.

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